Visual merchandising - 14th March

Date : 14th March , Time : 10:00 am to 1:00pm

This 3-hour workshop on Visual Merchandising is designed for entrepreneurs, retail store owners, fashion brands, and creative teams who want to enhance the in-store and online presentation of their products to attract customers and increase sales. It is especially useful for boutiques, multi-designer stores, pop-up brands, and e-commerce businesses looking to create a strong visual identity that reflects their brand and influences buying decisions.

Participants will learn practical techniques to present products in a visually appealing and strategic manner, including:

• Store layout planning and customer flow design

• Window displays and focal point creation

• Product placement and storytelling through displays

• Color coordination and theme-based merchandising

• Styling mannequins and flat-lay presentation

• Visual hierarchy to highlight best-selling products

• Seasonal and promotional display planning

• Lighting, props, and signage for better impact

• Creating Instagram-worthy display corners

By the end of the session, attendees will be able to curate visually compelling retail and display experiences that capture attention, enhance brand perception, and drive higher conversions. The workshop will focus on blending creativity with strategy so that every visual element in the store or display space contributes to a cohesive and memorable customer experience.

The complete session recording will be shared with all registered participants for continued learning and reference.